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Branding: More than a logo

Free Workshop Teaser Session on 01 November 2021!
Register and attend to get 50% off actual workshop!

ABOUT THE WORKSHOP


 

You know your brand inside out, you live it and you love it. Learn how to channel this passion to craft your brand’s purpose and brand experience, honing in on how this can evolve for different consumers and communication channels.

 

This 2-day workshop focuses on what branding really is, and how retailers of all sizes can build and communicate their brand’s purpose and the experience it delivers to shoppers, across different touch-points and different consumer stages.

KEY LEARNING PILLARS

Branding Basics

An introduction covering the importance of branding

Branding Basics

An introduction covering the importance of branding

Storytelling

Successful brands leverage unique stories to differentiatate themselves from their competitors.

Storytelling

Successful brands leverage unique stories to differentiatate themselves from their competitors.

Segmentation & Targeting

A look at segmentation and how to target relevant audiences.

Segmentation & Targeting

A look at segmentation and how to target relevant audiences.

Hard Working Assets

What are your brand assets? Learn the tools to assess your visual and verbal world, learning what to focus on and develop.

Back

Back

Positioning

Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?

Positioning

Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?

Brand Experience

Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.

Brand Experience

Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.

WHO SHOULD ATTEND

Brand owners and key position holders charged with direction and vision for brand development and achieving marketing objectives

 

Retailers who want to build a brand strategy roadmap and bring positive experience both offline and online

Business development / Marketing managers who want to align creatives and brand objectives

 

Brand owners who want to convey their brand’s purpose and experience through holistic branding experience

PROGRAMME FEES (PER PERSON)

Course Fee GST 7% Total Fee
After 90% funding support by Asian Productivity Organization: S$ 300 S$21 S$ 321

 

Only $150* (U.P $300) per participant *excluding GST if you register and attend the free Teaser Session on 01 Nov 2021!

ABOUT

Cowan is an international design agency that combines strategy, innovation, design and experience to help brands reimagine their future. Established in 1987, Cowan has seven offices globally: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney and London

 

Cowan works with some of the world’s largest brands, including:

Johnson & Johnson, F&N, Procter & Gamble, Nestle

Free Teaser Session on 01 Nov 2021

Register & attend to enjoy a 50% discount off actual workshop fees!

GET IN TOUCH

We are thrilled to hear from you, leave us a message or
simply give us a call. Thank you!

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