ABOUT THE WORKSHOP
You know your brand inside out, you live it and you love it. Learn how to channel this passion to craft your brand’s purpose and brand experience, honing in on how this can evolve for different consumers and communication channels.
This 2-day workshop focuses on what branding really is, and how retailers of all sizes can build and communicate their brand’s purpose and the experience it delivers to shoppers, across different touch-points and different consumer stages.