You know your brand inside out, you live it and you love it. Learn how to channel this passion to craft your brand’s purpose and brand experience, honing in on how this can evolve for different consumers and communication channels.
This 2-day workshop focuses on what branding really is, and how retailers of all sizes can build and communicate their brand’s purpose and the experience it delivers to shoppers, across different touch-points and different consumer stages.
An introduction covering the importance of branding
An introduction covering the importance of branding
Successful brands leverage unique stories to differentiatate themselves from their competitors.
Successful brands leverage unique stories to differentiatate themselves from their competitors.
A look at segmentation and how to target relevant audiences.
A look at segmentation and how to target relevant audiences.
What are your brand assets? Learn the tools to assess your visual and verbal world, learning what to focus on and develop.
Back
Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?
Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?
Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.
Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.
Brand owners and key position holders charged with direction and vision for brand development and achieving marketing objectives
Retailers who want to build a brand strategy roadmap and bring positive experience both offline and online
Business development / Marketing managers who want to align creatives and brand objectives
Brand owners who want to convey their brand’s purpose and experience through holistic branding experience
| Course Fee | GST 7% | Total Fee | |
| After 90% funding support by Asian Productivity Organization: | S$ 300 | S$21 | S$ 321 |
Cowan is an international design agency that combines strategy, innovation, design and experience to help brands reimagine their future. Established in 1987, Cowan has seven offices globally: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney and London
Cowan works with some of the world’s largest brands, including:
Johnson & Johnson, F&N, Procter & Gamble, Nestle
We are thrilled to hear from you, leave us a message or
simply give us a call. Thank you!
