Branding Workshop by SGPC + COWAN

Complimentary session exclusively for Food Services sector
on 01 & 02 June 2022!

ABOUT THE WORKSHOP


 

You know your brand inside out, you live it and you love it. Learn how to channel this passion to craft your brand’s purpose and brand experience, honing in on how this can evolve for different consumers and communication channels.

 

This 2-day workshop focuses on what branding really is, and how retailers of all sizes can build and communicate their brand’s purpose and the experience it delivers to shoppers, across different touch-points and different consumer stages.

KEY LEARNING PILLARS

[icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#efebe0″ block_title_front=”Branding Basics” block_desc_front=”An introduction covering the importance of branding” block_title_back=”Branding Basics” block_desc_back=”An introduction covering the importance of branding” height_type=”ifb-custom-height” box_height=”200″ cont_align=”on” title_font_style=”font-weight:bold;”][icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#fdb916″ block_title_front=”Storytelling” block_desc_front=”Successful brands leverage unique stories to differentiatate themselves from their competitors.” block_title_back=”Storytelling” block_desc_back=”Successful brands leverage unique stories to differentiatate themselves from their competitors.” height_type=”ifb-custom-height” box_height=”240″ cont_align=”on” title_font_style=”font-weight:bold;”]
[icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#efebe0″ block_title_front=”Segmentation & Targeting” block_desc_front=”A look at segmentation and how to target relevant audiences.” block_title_back=”Segmentation & Targeting” block_desc_back=”A look at segmentation and how to target relevant audiences.” height_type=”ifb-custom-height” box_height=”200″ cont_align=”on” title_font_style=”font-weight:bold;”][icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#fdb916″ block_title_front=”Hard Working Assets” block_desc_front=”What are your brand assets? Learn the tools to assess your visual and verbal world, learning what to focus on and develop.” block_title_back=”Back” block_desc_back=”Back” height_type=”ifb-custom-height” box_height=”240″ cont_align=”on” title_font_style=”font-weight:bold;”]
[icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#efebe0″ block_title_front=”Positioning” block_desc_front=”Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?” block_title_back=”Positioning” block_desc_back=”Every brand requires a solid foundatoin. What is your purpose? Why do you do what you do?” height_type=”ifb-custom-height” box_height=”200″ cont_align=”on” title_font_style=”font-weight:bold;”][icon_counter border_size=”2″ border_color=”” icon_size=”32″ icon_color=”#fdb916″ icon_style=”circle” text_color=”#262851″ bg_color=”#fdb916″ block_title_front=”Brand Experience” block_desc_front=”Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.” block_title_back=”Brand Experience” block_desc_back=”Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.” height_type=”ifb-custom-height” box_height=”240″ cont_align=”on” title_font_style=”font-weight:bold;”]

WHO SHOULD ATTEND

Brand owners and key position holders charged with direction and vision for brand development and achieving marketing objectives

 

Retailers who want to build a brand strategy roadmap and bring positive experience both offline and online

Business development / Marketing managers who want to align creatives and brand objectives

 

Brand owners who want to convey their brand’s purpose and experience through holistic branding experience

ABOUT

Cowan is an international design agency that combines strategy, innovation, design and experience to help brands reimagine their future. Established in 1987, Cowan has seven offices globally: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney and London

 

Cowan works with some of the world’s largest brands, including:

Johnson & Johnson, F&N, Procter & Gamble, Nestle

Complimentary Session for F&B Sector

Register your interest now!

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