F&B Process Optimisation Programme (POP)
Transform Operations. Boost Productivity. Cut Costs.
The F&B Process Optimisation Programme (POP) helps Food & Beverage (F&B) companies in Singapore improve productivity, streamline operations, and reduce manpower reliance through workflow redesign and smart automation.
Initiated by Enterprise Singapore (EnterpriseSG) and delivered by the Singapore Productivity Centre (SGPC) as one of the appointed partners, POP helps companies review and optimise their outlet processes to enhance manpower efficiency, increase revenue and improve customer satisfaction.
Why POP Matters Now?
Singapore’s F&B industry is under increasing strain. With cost pressures rising and staffing challenges growing more acute, many operators find themselves stuck in survival mode.
F&B Operators Today Face
POP Objectives
Boost Productivity & Cost Efficiency
Uncover and eliminate operational inefficiencies through workflow mapping, layout redesign, and process streamlining. By tightening workflows, companies reduce wastage and shorten service cycles without compromising customer experience.
Adopt Smart Automation & Tech
Identify high-impact automation and digital tools tailored to your operation’s needs from kitchen automation and POS-inventory integration to staff deployment software, leading to measurable outcomes such as reduced man-hours and smoother multi-outlet coordination.
Redesign Jobs & Workflows for Sustainability
Align manpower strategy with business growth by redesigning roles to be more productive, less labour-intensive, and tech-supported. Identify staff to upskill to take on higher-value responsibilities and future-proof your team against ongoing manpower shortages.
Enable Scalable Growth
Build operational systems that scale, not operations that stretch. Whether you're launching new formats or expanding outlets, POP helps establish replicable, efficient models that don’t require proportional increases in manpower, ensuring long-term growth viability.
What You’ll Get from POP
Productivity Consulting Package
- In-depth operational diagnostic
- Custom workflow mapping
- Step-by-step improvement roadmap
Funding Support
Eligible companies can receive:
Up to 50% support from EnterpriseSG on the consultancy package.
Additional PSG/EDG grants for automation and digital solutions recommended under POP (subject to EnterpriseSG approval).
Getting started is simple
Here are some of the most common questions we get from F&B businesses considering POP — from eligibility to duration and funding support.
Frequently Asked Questions FAQs
Companies must hold an SFA licence and fall within eligible SSIC codes: 56111, 56112, 56121, 56122, 56202, 56123 & 56130
Must be locally owned (minimum 30% local shareholding)
Ideally operate 3 or more outlets
- Each company can only apply POP once at group level. If Company A joins, related entities like Company B are ineligible — unless they operate in distinctly different formats (e.g., restaurant vs food court), subject to approval.
Each project takes approximately 3 to 6 months, depending on the complexity and scope.
SGPC will:
- Review current outlet operations and pain points
- Recommend process improvements or redesigns
- Suggest suitable equipment or digital solutions to improve productivity
Yes you can. Companies that comes onboard POP may apply for PSG or EDG support for recommended automation or digital tools. Final approval is subject to EnterpriseSG’s assessment.
Participating companies may choose their preferred consultant from a list curated by SGPC, matched to each enterprise’s needs and the consultant’s area of expertise. SGPC engages both in-house specialists and certified resource experts to deliver the consultancy.
The programme’s funding supports 50% of consultancy fees (grant support capped at $15,000 per POP package). Participating companies will only be required to pay their co-share portion of the POP package.
Yes. Both SMEs and non-SMEs are supported at 50% of qualifying consultancy costs.
- After the consultancy phase, when the vendor has recommended specific equipment or solutions.
- Companies are required to submit vendor quotations in their application. They must not have purchased/ signed any contract with the vendor(s) for the proposed equipment/ digital solutions before the application is submitted.
How to Apply
Submit your interest via SGPC’s online form below or contact our team at pop@sgpc.sg.
Schedule a free consultation with SGPC to assess your eligibility.
Undergo a diagnostic study if qualified, and kickstart your POP journey!
Why us
Here at SGPC, we're here to help!
As one of the appointed Programme Partners, SGPC will be able to assist you with your business transformation plans.
