SGPC x Cowan Branding Workshop for F&B

22 & 23 NOVEMBER 2022 

The world has changed.

Building a standout brand is more important now more than any other time. Learn how to identify the opportunities that will help set your brand apart. The two-day interactive workshop let by international brand design agency, Cowan, will teach you the foundation to build a solid brand and beyond. 

Programme Partner: Cowan

Cowan is an international design agency that combines strategy, innovation, design and experience to help brands reimagine their future. Established in 1987, Cowan has seven offices globally: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney and London.

Programme Supported by Asian Productivity Organization (APO)

APO is a regional organization devoted to promoting greater productivity among countries in Asia and the Pacific. SGPC is National Productivity Organization (NPO) representing Singapore.

Rate after subsidy from APO: $280 (before GST)

The Two-Day Workshop will cover the following

  • Branding Basics

    A quick introduction covering the importance of branding.

  • Segmentation and Targeting

    A look at segmentation and how to target relevant audiences

  • Positioning

    Every brand requires a solid foundation. What is your purpose? Why do you do what you do?

  • Storytelling

    Successful brands leverage unique stories to differentiate themselves from their competitors.

  • Hard Working Assets

    What are your brand assets? Learn the tools to assess your visual and verbal world, learning what to focus on and develop.

  • Brand Experience

    Building upon storytelling and HWAs assessment, learn how they come together to form a brand experience.

Who should attend?

If you are a

I am going to use the skills and knowledge by help my company develop a brand for itself and market our services and products more effectively. The facilitators' input and advice were very useful.

Participant from previous session

I am able to better assess my company's brand strengths and weaknesses, and from there create better opportunities. This course has definitely made me want to relook into my company's branding personality and to identify the Hardworking Assets needed to reinforce brand and product consistency to the consumers and markets to create memorable brand experiences.

Participant from previous session

The facilitators presented the lessons in such a way that made me relook at branding and understand the concepts better. The exercises were great in getting me and my teammates to discuss and I look forward to sharing the exercises done with the management. Overall, it was time well-spent at the workshop and the knowledge will be essential in crafting future campaigns for the individual brands. 

Participant from previous session

Course Dates

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