On 4 June 2019, SGPC, Singapore Institute of Retail Studies (SIRS) and Heartland Enterprises Centre Singapore (HECS) signed a Memorandum of Understanding (MOU), launching the Certified Digital Productivity Consultant (CDPC) programme.

The CDPC programme aims to upskill current SIRS digital consultants and SGPC consultants in digital and consultancy capabilities. Through this programme, consultants will be put through a four-month long training that comprises classroom lessons, capability-building projects, and on-the-job training in selected retail companies.

Upon completion of the programme, CDPCs will work closely with merchant associations and heartland enterprises in increasing their online presence, selling effectively on local and overseas e-commerce marketplaces, and utilising big data to optimise their online and offline retail operations.