The Service and Jobs Transformation Leadership (SJTL) Programme is an initiative designed to help businesses in the lifestyle and trade sectors become more efficient, competitive, and future-ready. The programme offers a comprehensive approach to addressing key business challenges through customer-centric tools and techniques. It includes three key components: a 1-day workshop, an overseas study mission, and a series of customized guidance sessions. The SJTL Programme equips enterprises with the knowledge and skills needed to transform their operations, enhance service experiences, and redesign job roles to meet evolving market demands.

The 1-day workshop serves as the foundational step in this transformative journey. During this intensive session, participants will gain a deep understanding of their current business landscape, learn about service design tools such as Service Blueprint and Customer Persona, and identify the scope of changes needed. This workshop is essential as it sets the stage for the subsequent phases, including the overseas study mission and tailored guidance sessions. By the end of the workshop, participants will be equipped with actionable insights and a clear roadmap to begin their transformation journey.