The Service and Jobs Transformation Leadership (SJTL) Programme is an initiative designed to help businesses in the lifestyle and trade sectors become more efficient, competitive, and future-ready. The programme offers a comprehensive approach to addressing key business challenges through customer-centric tools and techniques. It includes three key components: a 1-day workshop, an overseas study mission, and a series of customized guidance sessions. The SJTL Programme equips enterprises with the knowledge and skills needed to transform their operations, enhance service experiences, and redesign job roles to meet evolving market demands.

During the overseas study mission, participants will observe and learn from best practices in action, gaining a deeper understanding of how to apply these strategies within their own organizations. This phase of the programme is crucial for bridging theory with practice, offering a unique opportunity to see the tangible benefits of service design and innovation in a real-world context. The insights and experiences gathered during this mission will significantly inform the subsequent customized guidance sessions, ensuring that participants can effectively implement their learnings to achieve sustained business growth and competitiveness.