Digital Marketing Workshop

15 to 23 December 2020
[ultimate_icon_list icon_size=”0″ icon_margin=”0″][ultimate_icon_list_item]LEARNING OBJECTIVES


  • The core principles for digital marketing and the skills you need as a digital marketer
  • How to organise successful campaigns by using digital marketing strategies and best practices
  • How to use content marketing to engage and inform customers in the right way and at the right time
  • How to create an email marketing strategy to grow your business and streamline your operations using Mailchimp


Upcoming Course Schedule

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Course Dates: 15, 17, 18, 21 & 23 December 2020
Fees: S$2,500 (S$250 with SSG max funding)
Duration: 5 days, 9.00am to 5.00pm
Who should attend? Professionals who need to understand Digital Marketing

Small business owners who need to maximise online channels

Venue: Powered by Zoom platform


Programme Outline

Dates Topics covered
15 Dec 20 Fundamentals of Web Design & Development using WordPress CMS

·         What is WordPress?

·         Hosting and Setup

·         Getting a Domain

·         Dashboard walkthrough

·         Using Widgets

·         Picking a Theme

·         Embedding Images and Videos into content

·         Visual Composer for WordPress

17 Dec 20 Search Engine Optimisation for Google

·         Defining SEO and SEM

·         Difference between Display and Search

·         Why is SEO important?

·         What does SEO consist of?

·         What is your opportunity?

·         SEO Strategies

·         SEO Audit

18 Dec 20 Content Marketing 101

·         Introduction to Content Marketing

·         Content Marketing Strategy

·         Types of Content Marketing

·         8 Steps to Effective Content Marketing Strategy

21 Dec 20 Inbound Marketing 101

·         Introduction to Inbound Marketing

·         Paid Social – Facebook

·         Creative Media Approach

·         Audience Segmentation

·         Media Objectives and Formats

·         Create a campaign

·         Conversion Objectives

·         Implementing a Facebook Pixel

·         Campaign Budget Planning

23 Dec 20 Marketing Automation

·         What is Marketing Automation?

·         3 Ways to Automate your Marketing

·         Diving into Email Marketing – Introduction to Mailchimp

·         Audience Segmentation

·         Automation

·         Measure and Optimise

Fees and Funding

After up to 90% funding for Singapore Citizens aged 40 years and above OR Singapore Citizens/PRs who are company-sponsored  Full Fee for Non-Singapore Citizens/PRs
S$250 S$2,500

GST is not included in rates above.


This programme is intended for employees currently employed in the Lifestyle Cluster (Retail, Food Services, Food Manufacturing and Hotel industries).


SMEs and Non-SMEs are eligible for enhanced Absentee Payroll at 90% of hourly basic salary, capped at $10 per hour.


As part of the funding requirements, all participants are to fulfil a minimum of 75% attendance and submit a post-programme report.




From 1 May 2020 till the last day of December 2020, employers who send their workers for training will be eligible to claim up 90% of their hourly basic salary (capped at S$10/hour). For more information, please refer here:



All participants are to fulfil a minimum of 75% attendance and submit a post-programme report after the training programme. A template will be given as a guide for the project report.


We are thrilled to hear from you! Should you have any enquiries, please contact us at!